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Leap over the Conformance Hurdle in Pharma Sales

20 Mar 2019
Information for our guests:

Title Leap over the Conformance Hurdle in Pharma Sales
Date Wed, 20-Mar-2019
Start 12:00
End 14:00
Venue Tokyo American Club
Hall/ Room Brooklyn II & III (B2F)
Address 2-1-2, Azabudai, Minato-ku, Tokyo 106-8649
Guests Fee (Yen) 7,700
Registration Deadline Fri, 15-Mar-2019 12:00

This talk will be conducted in Japanese with simultaneous English interpretation.

Information source: http://www.accj.or.jp/accj-events

Event Overview:

Are you a professional employed in the pharmaceutical industry? Have you heard about the changes in the ‘PIP’—Product Information Provision guidelines for sales activities recently released by the Ministry of Health, Labour and Welfare (MHLW)?

Even if you are aware of these changes, getting a handle on what is required under this new regulation can be challenging. Unlike the United States, Japan does not allow direct-to-consumer advertising of prescription drugs. What’s more, new MHLW guidelines strengthen the enforcement of appropriate promotion practices. If you work in pharmaceutical sales, marketing, or public relations, this is an event you won’t want to miss.

Interactive Solutions Corporation CEO Kiyoshi Sekine, a leading digital marketing expert in the Japanese pharmaceutical industry, will present an overview of the new MHLW guidelines, also known as PIP (Product Information Provision), that clarify how pharma-related sales activities must be conducted in Japan. Companies are to adhere to the new guidelines beginning in April 2019.

Sekine will also demonstrate how compliance can be achieved through the use of IT solutions that can monitor sales activities while collecting useful data. This is a great opportunity to clarify what steps you must take to ensure that your activities are conducted within the rules, and to learn how to make that process easier and more effective.
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