Information for Our Guests
Title The New Social Customer and How to Access Your Audience
Date Thu, 19-Oct-2023
Venue CIC Tokyo
Hall/ Room American Room (16F)
Address Toranomon Hills Business Tower 15F 1-chōme-17-1 Toranomon, Minato City, Tōkyō-to 105-6415
Guests Fee (Yen) 9,400
Speaker(s) Tim O’Rourke (Country Manager – Japan, Meltwater).
Social media is a major sales channel, worth an estimated $36 billion in 2021. Leading brands have not only harnessed the potential of their official social media accounts but have also tapped into user-generated content (UGC) to bolster credibility and amplify reach.
Join us for a seminar with Tim O’Rourke, Country Manager – Japan of Meltwater, who will discuss the latest social media trends in 2023, how they are impacting consumer behavior, the power of UGC, and the necessary shifts in marketing strategies.
O’Rourke will also facilitate a workshop during the seminar, focusing on the benefits and potential risks of UGC campaigns. You’ll gain valuable insights into effectively using UGC in your marketing strategies.
About the Speaker
Tim O’Rourke has been with Meltwater for 11 years and brings extensive experience navigating the changing world of digital media in diverse markets across the Asia–Pacific region.
Coming from a journalism background in Australia, O’Rourke has applied his passion for the news industry into assisting organizations in the public and private sectors. He helps them embrace new and emerging digital mediums and understand the connection between social media engagement and customer behavior.
For the past eight years, O’Rourke’s role has been managing teams in three Asia–Pacific countries. He is most excited about the potential that can be unlocked for customers in the Japanese market. Under his leadership, Meltwater’s Japan business has experienced rapid growth in the past 12 months, exceeding 40 percent year-over-year growth. The primary focus has been on how to use software platforms to better engage with audiences on social media channels.
You can read the article about Tim O’Rourke’s interview at https://www.meltwater.com/jp/blog/communication-risk
Information source: http://www.accj.or.jp/accj-events