2023/07/12
Information for Our Guests
Title Market Research 101
Date Wed, 12-Jul-2023
Start 18:30
End 21:00
Venue ACCJ Tokyo Office
Address Masonic 39 MT Bldg. 10F, 2-4-5, Azabudai, Minato-ku, Tokyo 106-0041
Guests Fee (Yen) 3,200
Speaker(s) Dominic Carter (Director and CEO The Carter Group).
Event Overview
Market research is a key business function that allows firms to learn about their buyers, uncover market opportunities, refine business plans, de-risk new initiatives, and continuously maximize customer value. Yet, for many businesspeople, it is neglected because of a perceived lack of resources or specialized skill.
This interactive workshop will feature an overview of the main methodologies used in market research and their business applications, including desk research and cultural analysis, as well as qualitative and quantitative research. Examples from the field paired with discussion will bring the methodological concepts to life.
About the Speaker
Dominic Carter came to Japan from Australia in the late 1990s to launch the Japan business of a global research consultancy. In 2003, he started what is now The Carter Group, a diversified organization serving the needs of international businesses looking to realize ambitious goals in the Japanese market. Over the past 25 years, he has worked with some of the top brands in the world, fueling their journeys to success through the expert application of consumer insights across cultural contexts to drive successful marketing strategy. Carter is a frequent lecturer, guest speaker, trainer, consultant, and commentator on all matters to do with consumer insights methodology, social megatrends, and the contemporary Japanese consumer.
Information source: http://www.accj.or.jp/accj-events
